Rotary’s role in India’s success against polio
draws global media coverage
Rotary International News -- 5 April 2012
The
role played by Rotary International in helping
India stop transmission of the wild poliovirus
generated strong media coverage worldwide. News
of India’s milestone achievement of going one
year without polio in January garnered more than
100 media placements that featured Rotary,
representing nearly 250 million online visitors
and a print circulation of over 10 million
readers. Nearly 95 percent of the coverage of
the milestone – by the Associated Press,
The Economist,
Financial Times, New York Times, Reuters, and
other major media – mentioned Rotary’s leading
role in the achievement.
In February, the BBC featured a news story that
highlighted Rotary’s role in India. The BBC also
carried several
news stories,
blog posts, and Twitter feeds related to
Rotarians participating in the country’s
National Immunization Days. India’s removal from
the list of polio-endemic countries by the World
Health Organzation was announced at
Polio Summit
2012 by Ghulam Nabi Azad, the country’s minister
of Health and Family Welfare.